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MediaThrive

AI Audio & Content Strategyfor Publishers

Transform articles into audio. Monitor media in real-time. Monetize on-site.

Confidential & Proprietary. Copyright 2025 MediaThrive Ltd.

THE PUBLISHING MODEL IS BREAKING

54%
news consumption on platforms

The Audience Has Shifted

Social platforms dominate news access

100%
-5%
-12%
-22%
-35%
-50%
-65%
-80%

Collapsing Referral Traffic

Social & Search in Decline

€2.50
average display CPM

Plummeting Ad Yields

Impossible to Fund Quality

€100k+
to build in-house
Talent: €60k+
Tools: $15k/yr
Infra: $30k+
GDPR: $20k+

Prohibitive Tech Costs

Too Complex to Build In-House

THE ALL-IN-ONE
AI PLATFORM FOR PUBLISHERS

AI Audio Narration

Convert articles to natural audio

🇬🇧🇩🇪🇫🇷🇪🇸🇯🇵🇨🇳

30+ languages

Short, long & podcast formats

Natural-sounding voices

Content Strategy

AI-powered monitoring tells you what to write next

LIVE MONITORING
2k+

sources monitored

Real-time trending topics

Automated story suggestions

Built-in Monetization

Higher CPMs than traditional display ads

Display Ads
$3
CPM
VS
5-8x
Our Platform
$15-25
CPM

Audio & video ad formats

Flexible Google Ads integration

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Not just another text-to-speech API

Built for Editors & Newsrooms

Publisher-grade. End-to-end. Live in minutes.

CMS-agnostic. One line of code.

Live on your site in minutes. Zero heavy engineering.

index.html
HTML
1
<script src="https://cdn.mediathrive.com/js/mediakit.js"></script>
Works with any CMS
No backend changes
Instant deployment
Fully Autonomous

From Breaking News to Published Audio

Zero human intervention • Under 5 minutes

Monitor & Detect

AI scans thousands of sources for breaking news in real-time

Scanning sources...
Breaking news detected

Write the Story

AI generates complete article in your brand voice

Writing...

Generate Audio

Text-to-speech with branded voice, auto-published

PublishingLIVE
Voice cloned
Audio optimized
Published live

Beyond Audio: Multi-Format Future

AudioLIVE NOW
Technology5 min read

AI Transforms Digital News: The Future of Content

SJ
Sarah Johnson
Dec 15, 2025

In an era where digital transformation shapes every aspect of our lives, artificial intelligence is revolutionizing how we consume news...

Powered by MediaThrive
VideoSOON

Short-form video generation

Hover to preview with audio
Proven Results

Turn Readers into Listeners

Podcast-style experience that keeps audiences engaged

Live On-Site Player

Rich podcast-style audio player embedded in articles

Technology5 min readAudio Available

AI Transforms Digital News: The Future of Content

SJ
Sarah Johnson • Dec 15, 2025
Up Next (Auto-Queue)
MediaThrive unlocks the new era for Digital Media Publishers
How AI-powered audio is reshaping content consumption
Publishers see 5-8x higher CPMs with audio ads
3-5x
Longer Sessions

Users stay engaged 3-5x longer with audio

40%
Audio Adoption

Of visitors choose to listen

8x
Higher CPMs

Audio ads vs traditional display

WHY NOW ?

A fundamental shift in media consumption and economics is underway.

2014 → Today
Material Growth

Spoken Audio Adoption is Surging

Daily audio listening and the share of time spent with spoken audio have increased materially since 2014. Consumers expect an audio option.

Double-Digit
Annual Growth

The Podcast Market is Compounding

The podcast market continues to see long-term, double-digit growth, proving viability and demand for high-quality audio content.

→ Short-form
Video & Audio

Attention is Concentrated

New media formats like short-form video and on-demand audio are concentrating both audience attention and ad budgets. Publishers must compete in these formats to survive.

CPMs ↓
Display Collapsing

Publisher Economics Demand It

With display CPMs collapsing, publishers have no choice but to adopt higher-yield formats and find new ways to increase on-site retention and monetization.

TRACTION

Forbes

Users who listen engage 6.8x longer than average readers (6.1 min vs 54 sec), dramatically increasing time-on-site

"

Media Thrive was seamless to integrate and has become an essential tool for increasing reader engagement. It immediately delivered value.

IM
— Iordan Mateev
Forbes Bulgaria

Revenue Acceleration

MediaThrive enables over 4x higher CPM

with premium audio, while keeping existing display revenue.

Proven at Scale

Successfully transformed over 20,000 articles into high-quality audio across our partner network.

Total Audio Plays

THE MARKET

The global market for digital publishing technology focused on AI-powered audio & media enablement

Total Addressable Market
TAM
€375M
Serviceable Addressable Market
SAM
€150M
Medium-to-large digital-first publishers
Serviceable Obtainable Market
SOM
€7.5M
3-year revenue target

3-Year Target: Capturing 5% of SAM (≈ 1,000 publishers) = €7.5M ARR

Key Assumptions

This €375M TAM is conservative.

The total digital ad market is multi-billion €. If just 2% of ad spend shifts to higher-yield, on-site audio/video embeds, that unlocks €5B-€10B addressable market.

Bottom-Up Validation

Addressable Publishers

~50,000 worldwide

Blended ARPC

€7k/year (conservative)

ARPC Breakdown:

Small/Mid€3k - €6k/y
Enterprise€15k - €35k/y

OUR DUAL REVENUE MODEL

SaaS-style margins (~30% typical).

SaaS Subscription Pricing Tiers - Explorer, Blog, Publisher, Enterprise

SaaS Subscription

(per usage)

A predictable, recurring monthly/annual fee for platform access, AI features, and support. This provides a stable MRR base.

Add-Ons & Upgrades

(usage-based)

Easily extend plans with new tools and features - a built-in engine for continuous upsell and expansion.

Ad Revenue-Share

We take up-to 50% share of revenue from the new, high-yield audio ads we serve.

We only make money when our publishers make money.

Key Investor Insight: This hybrid model delivers the best of both worlds - 70% recurring revenue predictability from SaaS subscriptions, plus performance-based upside from ad revenue share. As publishers grow their audio content libraries and audience reach, both revenue streams scale proportionally.

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COMPETITORS

Competitors are single-point tools. We are the all-in-one AI platform for publishers.

Features
US
MediaThrive
BeyondWords
ElevenLabs
AudioStack
KeyTrends
High-Quality AI Audio
Publisher-First Platform
(On-site player, CMS integration)
(API-first, no native player)
Built-in Ad Monetization
(limited)
(ad creation engine, not monetization)
AI Content Strategy Engine
(Monitoring, Story Suggestions, GenAI)
AI Video Automation
Analytics
(listens, completion, recirculation)
Content monitoring / trends
Content copywriting
Full Support
Partial
Not Available

FOUNDERS

Gergana Kuzmanova

Gergana Kuzmanova

CEO

Pavel Nikolov

Pavel Nikolov

COO

Metodi Darzev

Metodi Darzev

CTO

50+ years combined experience in SaaS, AI, hosting, and data infrastructure

Track record: 2 successful exits, teams of 100+ people managed, and multimillion-euro product lines built and sold

ICN.Bg

Professional Hosting & Domains

Acquired by team.blue (2021)

ApiHawk

Scalable SaaS Platform

Acquired by DMT Poland (2024)

Edoms

ICANN-accredited registrar, 120+ team, ~1.2B domain database, 700K+ managed registrations

8-figure company, 100+ employees

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ADVISORS

Iordan Mateev
\

Iordan Mateev

CEO, Forbes Bulgaria

(media advisor)

Orlin Radev
\

Orlin Radev

CEO, AMPECO

(B2B Advisor)

Hristo Hristov
\

Hristo Hristov

CEO, Darik Radio

(media advisor)

Jeko Kolev
\

Jeko Kolev

CEO, Nextoria

(financial advisor)

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THE ASK & USE OF FUNDS

Raising

€1M

Seed Round

€10M Post-Money Valuation

Backed by proven team with multiple exits and strategic advisors

This investment directly translates to a 100x revenue increase and Series A readiness.

Every euro is strategically allocated to build defensible technology, scale proven go-to-market channels, and achieve the ARR milestone that commands premium Series A valuations in the AI content space.

Strategic Allocation

Launch AI Video Platform

40%

Commercialize our video proof-of-concept to complete the all-in-one content platform. This transforms us from a strategy tool into a full production suite.

Scale Go-to-Market

35%

Build dedicated sales and partnership teams to replicate our Forbes success across 100+ enterprise publishers and brands.

Deepen Core Tech

25%

Expand our AI Content Strategy engine with advanced capabilities that widen our competitive moat and increase switching costs.

Current State

~€1K MRR

Forbes validation + working PoC

Launch Video Product

Complete platform differentiation

Scale to 100+ Publishers

Enterprise client base established

€1M ARR + Series A Ready

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THANK YOU

"Media Thrive is the future of media: hands-free, monetized, and engaging."

Our mission is to bring attention and revenue back to publishers through AI-powered audio, video, and content strategy.

Gergana Borislavova,

Co-founder & CEO

[email protected]

Sofia, Bulgaria

Hi everyone, I'm Geri the AI avatar and I'm excited to take you